Opinion Science
A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.
Opinion Science
#95: Marketing Across Cultures with Aaron Barnes
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Andy Luttrell
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Season 6
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Episode 16
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024).
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
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