#98: Deep Canvassing with Dave Fleischer Artwork

Opinion Science

A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.

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Opinion Science

#98: Deep Canvassing with Dave Fleischer

June 03, 2024 • Andy Luttrell • Season 6 • Episode 19

Dave Fleischer is a political organizer who led the team that pioneered “deep canvassing,” which is a particularly effective form of face-to-face persuasion. It was developed on the ground, but when political scientists put it to a rigorous test, they found that these brief conversations with voters were having a lasting impact (Broockman & Kalla, 2016).

On this episode, Dave shares his background in political campaigns and walks us through an actual example of deep canvassing that made a real difference to someone’s attitudes toward transgender people.

If you want to know more, check out Dave’s Substack, where he’s written a lot of great articles about his team’s approach to persuasion.

Also, doing my due diligence, I’ll link to the movie I mentioned in the intro--“Salesman” (1969)--if you want to dive into classic American cinéma verité.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

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