Maximize Business Value Podcast

[MBV Playbook] Ch. 47 — Review Gross & Net Profitability Per Customer and Item (#207)

Tom Bronson Episode 207

Do you know which of your products or customers are your biggest money-makers? Or perhaps more importantly, which ones are not pulling their weight? In this essential episode, we delve into Chapter 47 of our playbook, exploring the crucial practice of reviewing gross and net profitability per customer and item.

Discover why setting up your accounting systems to track this information is not just beneficial, but essential for focusing your business on the most profitable areas. We'll guide you through the steps to identify your 'profitables' and 'unprofitables,' empowering you to make informed decisions that enhance the long-term value of your business. Don’t miss this deep dive into strategic profitability management—it could transform your business’s financial landscape.


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Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: "Maximize Business Value Playbook," (2023), and "Maximize Business Value, Begin with the EXIT in Mind," (2020). Both are available on Amazon.
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