Look Left @ Marketing
A look at what's happening with marketing content, public relations and crisis communications.
Episodes
45 episodes
AI Still Needs Humans — and Other Takeaways from Content Marketing World 2023
Each year, thousands of content marketers make their way to Content Marketing World to gain insight from a wide variety of experts. For the first time, the show moved from its original home in Cleveland to Washington, D.C. Look Left’s David Spr...
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27:26
Using Generative AI (Cautiously) in B2B Tech Content Marketing and PR
For those dwelling on the dirt and worm sides of rocks, the term “generative AI” probably doesn’t spark a conversation. For the rest of us, there hasn’t been a day over the last year when we didn’t talk or read about it. Almost every company is...
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28:40
Tips for B2B Tech Rebranding Projects
For B2B tech companies, rebranding exercises are incredibly involved and require expert teamwork, creativity and decision-making. Look Left recently underwent a rebranding, and we decided to use the podcast to share some of our most important l...
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38:27
Cybersecurity Expert Deb Radcliff Talks About Her New Book and Previews RSA 2023
Cybersecurity expert Deb Radcliff returns to the Look Left @ Marketing podcast. Since 1996, Deb has been embedded in the hacker and law enforce...
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Episode 42
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27:21
Wayne Rash on the Advance of Technology and Decline of Tech Journalism
Over the past 45 years, Wayne Rash has covered every inch of the tech space. Among his many notable posts, Wayne was executive editor at eWEEK, eWEEK.com, and Ziff Davis Events. He was a...
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Episode 41
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26:36
More Strategies for Aligning Content with Lead Generation in B2B Marketing
Welcome to the second part of our conversation about aligning content with lead generation. In the previous epis...
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21:11
Strategies for Aligning Content With Lead Generation in B2B Marketing
One of the primary objectives of a B2B content marketing program is to attract the attention and interest of potential customers. There are a lot of factors to be considered—after all, certain content may be more effective with prospects at dif...
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Episode 39
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18:59
What to Expect at RSA 2022 with CyberRisk Alliance
The 2022 RSA Conference returns June 6-9 in San Francisco and online. Two people who know a thing or two about the evolution of security are Jill A...
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Episode 38
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32:33
Cybersecurity Expert Mathew Schwartz Takes a Look at RSA 2022
The RSA Conference, the world’s leading information security conference, will hold its annual cybersecurity conference June 6-9 at The Moscone Center in San Francisco. 50,000 people in the industry -...
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Episode 37
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33:51
Conference Preview: Preparing for HIMSS22 and ViVe Arrives with Colin Hung and John Lynn
HIMSS22 takes place March 14 - 18 in Orlando, Florida. As always, thousands of people in the industry -- from vendors, clinicians and health system executives to policymakers and patient adv...
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Episode 36
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29:59
Conference Preview: A Sneak Peek of HIMSS22 in Orlando
Reimagine Health is the theme of HIMSS22, which takes place in person March 14 - 18 in Orlando, Florida. People can also participate in the Digital Experience if they can’t ...
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Episode 35
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18:31
PR Plans Without SEO Data are Incomplete (or Likely to Fall Short)
Companies typically devote a great deal of time and effort to putting together PR strategies. Goals, campaign themes, messaging and media lists are classic components of a plan. But in today’s digital era, SEO data should also be part of the mi...
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Episode 34
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18:28
Earned Media’s Role in a B2B Content Marketing Strategy
This is the third installment in our content marketing series. Our previous episodes focused on the art and science of content marketing and avoiding
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Episode 33
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32:19
Satellite Media Tours Help Companies Build Their Brands
For years, satellite media tours have offered executives the opportunity to share their message through broadcast stations across the country, all from a single broadcast studio. While the pandemic initially impacted the opportunity to conduct ...
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32:52
Avoiding Common B2B Content Marketing Mistakes
Content marketing is critical to raising your brand’s visibility to the right audience. However, there are a number of mistakes—from failing to conduct search optimization to pu...
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Episode 31
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17:53
Healthcare Data Insights from Fred Bazzoli
Fred Bazzoli is a skilled reporter who has written for respected publications such as Modern Healthcare, MedTech Publishing and Health Data Management. Unfortunately, Health Data Management’s p...
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Episode 30
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18:33
Matt Fisher on Healthcare Tech and HIMSS 2021
Since 2016, Matt Fisher has combined his two areas of expertise—healthcare and law—to host the Healthcare de Jure po...
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Episode 29
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27:35
The Critical Role of Nursing in Healthcare with Dr. Christy Dempsey
Dr. Christy Dempsey is Chief Nursing Officer Emerita at Press Ganey, where she offered clinical guidance to help clients transform ...
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24:44
Content Marketing - Without Data, You're Doomed
You produce great content, but is it getting in front of the right sets of eyes? Content marketing is a complex skill set that requires more than just a great writer—you also need SEO smarts.
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Episode 27
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22:26
Julie Dennehy on Using Creative PR to Connect Brands with Consumers
Founded in 1996, Dennehy Public Relations is a boutique agency, and the woman behind it is Julie Dennehy. She connects brands with consumers via creative PR, having built a diverse portfolio of clients that ...
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Episode 26
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32:40
Deb Radcliff on Breaking Backbones and Cyber Security Trends
Deb Radcliff’s cyber thriller Breaking Backbones: Information Is Power w...
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Episode 25
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27:54
Melody Kimmel Shares Secrets for Powerful Communications
Melody Kimmel is one of the country’s leading media, presentation and message trainers. Before starting her firm, MK Media Tr...
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Episode 24
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38:04
Time to Prepare for HIMSS21
Like many events over the past year, the Health Information and Management Systems Society (HIMSS) 2020 conference was canceled by the organization due to the pandemic. HIMSS is the world’s largest health information and technology show, so the...
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Episode 23
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21:55