PR Plans Without SEO Data are Incomplete (or Likely to Fall Short)

Companies typically devote a great deal of time and effort to putting together PR strategies. Goals, campaign themes, messaging and media lists are classic components of a plan. But in today’s digital era, SEO data should also be part of the mix—yet, in many cases, it’s not. 

 In this episode of the Look Left podcast, the fourth in our content marketing series, Matt Raven offers three ideas for effectively using SEO data to build a PR plan.

00:54 - Why companies don’t include SEO data and the risks of leaving this material out of planning

03:11 - The reasons companies are still a bit intimidated by SEO

04:50 – Why SEO data needs to be part of message development and refinement

07:17 - What cusp content is — and why it is important

11:03 - How to use backlink gaps to refresh media lists

14:15 - How to expand media horizons by assessing competitor activity

15:22 - The best SEO tools to accomplish proper planning goals

 17:27 - How often SEO data should be revisited

 For more information on using SEO data in PR planning and content development, we invite you to read Matt’s blog post on the topic.