Revenue Enablement Society - Stories From The Trenches
The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.
The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like:
-Building strategies and metrics that correlate back to revenue impact
-Gathering requirements to identify stakeholders
-Gaining buy-in and executive sponsorship
-Aligning with sales leaders
-Facilitating cross-functional collaboration
Revenue Enablement Society - Stories From The Trenches
Episode 25 - Shelley Mesh - Recruiting and Onboarding Non-Traditional Candidates
With so much competition for sales and SDR candidates has your company started identifying and recruiting candidates that may not have traditional sales backgrounds? How can Sales Enablement support HR in expanding their search? What about B2C vs. B2B sellers? Join us for this episode with Shelley Mesh and hear her discuss the success she’s had in these areas and what she’s learned.
- Should Sales Enablement be involved in creating Sales and SDR job descriptions?
- Is Sales Enablement for B2C sellers different than for B2B?
- Identifying success profiles for candidates without direct sales experience.
- Is “selling” actually “sharing”?
- Setting new sellers up to have “hero moments”.
Shelley Mesh has been in the B2C sales enablement and training world since 2003, starting out in customer service, moving into sales and enablement, and segueing into recruitment and training. Most recently, she worked at an au pair agency, onboarding new reps responsible for both customer service and sales. She strongly believes that successful sales enablement starts with partnering with Human Resources to find the right people, including the non-traditional candidate. In the search for the unicorn, don’t overlook the grey duck; they may have everything you need without the typical education or career path.
Shelley is presently consulting with a digital ad agency on the redesign of their onboarding program. She lives in Arvada, CO with her husband and 2 children.
Please subscibe on Apple, Spotify or Google.