#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
#THEBIGLIFT
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
•
Webtrends Optimize
•
Season 4
•
Episode 5
This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points out, this is particularly key at a time when so many businesses and agencies are looking for a new experimentation partner to replace Google Optimize.