#THEBIGLIFT
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
Episodes
63 episodes
Series 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topic
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Produc...
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Season 5
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Episode 10
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38:39
Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are...
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Season 5
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Episode 9
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31:22
Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to D...
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Season 5
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Episode 8
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33:10
Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping ...
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Season 5
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Episode 7
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34:46
Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this ...
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Season 5
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Episode 6
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30:21
Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this cultur...
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Season 5
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Episode 5
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30:26
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?
On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users....
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Season 5
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Episode 4
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38:10
Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?
On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They ha...
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Season 5
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Episode 3
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35:03
Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?
On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually tellin...
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Season 5
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Episode 2
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36:39
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentatio...
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Season 5
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Episode 1
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42:43
Series 4 Episode 12 - It's time we talked about giving something back to the community
Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fa...
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Season 4
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Episode 12
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24:52
Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?
On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, an...
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Season 4
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Episode 11
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34:22
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?
This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of th...
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Season 4
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Episode 10
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43:06
Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences
This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth...
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Season 4
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Episode 9
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38:30
Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience
Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes...
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Season 4
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Episode 8
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34:14
Series 4 Episode 7 - Are we forgetting the person behind personalisation?
This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping o...
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Season 4
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Episode 7
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41:16
Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?
This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance o...
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Season 4
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Episode 6
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39:21
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves ...
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Season 4
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Episode 5
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29:25
Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test?
This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experiment...
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Season 4
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Episode 4
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43:50
Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?
Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing an...
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Season 4
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Episode 3
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38:04
Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest
This week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other.Matt discusses his v...
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Season 4
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Episode 2
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32:21
Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO
Matt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The ke...
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Season 4
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Episode 1
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36:00
Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?
Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer...
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Season 3
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Episode 11
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46:01
Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany
"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce ...
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Season 3
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Episode 10
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37:39
Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments
When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.My guest on #theBigLift podcast today, James Fearne, Lead Customer...
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Season 3
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Episode 9
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30:44