Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors Artwork

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

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The CPG Guys

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

December 07, 2024 • Peter V.S. Bond & Sri Rajagopalan • Season 1 • Episode 446

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.

This episode is sponsored by 84.51.

Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/
Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/
Follow Barbara Connors on LinkedIn here: https://www.linkedin.com/in/barbara-connors-10312810/

Follow 84.51 on LinkedIn here: https://www.linkedin.com/company/84-51/
Follow 84.51 online here: https://www.8451.com/

1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?
2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?
3) Is “retail media” media?
4) How does inspiration drive brand loyalty?
5) How is value defined by shoppers?
6) How is the balance of power between brands & retailers shifting in the era of retail media?

For the Cornell Retail Media Strategy Executive Education program, click here

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