The Wider Lens: Powered by Focus on Women
The Wider Lens is a podcast about seeing possibility where you might not have looked before. Powered by Focus on Women, the show opens the door to broader conversations with creatives, entrepreneurs, and leaders across disciplines.
Each episode features real, thoughtful conversations — not just about success, but about uncertainty, change, and growth. We talk about how careers evolve, how priorities shift, and how people build work that supports the life they want.
Honest, grounded, and community-minded, The Wider Lens invites you to step back, zoom out, and expand how you think about your own creative path.
The Wider Lens: Powered by Focus on Women
S21 E212 Hollie Fraser - Founder of Shelance
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Today Shelly is chatting with Hollie Fraser, an award-winning multidisciplinary Creative Director with over 15 years of experience developing compelling concepts, repositioning brands, and garnering media attention for clients. Known for her ability to craft modern, talkable ideas that earn attention in today's media landscape, Hollie's work has been recognized by prestigious awards including Cannes Lions, Clio Image Awards, The Webbys, and BIMAs.
As the founder of We Are Shelance, a global network of female freelance creatives, Hollie champions the power of diverse, creative perspectives. Her career spans work with ad agencies, PR agencies, production companies, and startups, focusing on art direction, campaign development, and brand voice for industries ranging from beauty to tech.
You can keep up with Hollie and her incredible work by visiting her website or following her on Instagram! Be sure to also check out the We Are Shelance site!
If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.
Remember to stay safe and keep your creative juices flowing!
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