Amazon Community Updates (June 4, 2024)

 In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. 

We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced relationship between ACOS and profitability. 

Learn about new ad features, agile budget allocation, tracking high-value customers, compliance tips for supplement sales, targeting Subscribe & Save audiences, and optimizing Amazon listings. 

Finally, we share insights on cutting creative costs with AI, a successful PPC overhaul case, mobile Premium A+ examples, and a costly lesson on Amazon placements. 

Tune in for the latest insights and strategies to elevate your Amazon business. 

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Transcript

Welcome to another episode of Amazon Community Updates, we've got 20 updates as of June 4, 2024. Let's get started:

Update 1: Effective Amazon Ad Strategies

Effective Amazon ad strategies revealed. Use simple video ads, track TACOS, and launch Sponsored Brand and Display Ads for better targeting and increased market share.

Update 2: Sell More by Telling Stories

Engage customers with stories about your products. Show how your product changes lives, turning items into narratives that customers remember and buy.

Update 3: Balanced Ad Strategy Needed

Focusing ads on best sellers can backfire. A shift from a low-selling, high-performing orange product to a best-selling black variant led to worse ad results, highlighting the need for a balanced ad strategy.

Update 4: Complementary Product Sets

Amazon US launched the Complementary Product Sets feature, initially for major brands. This feature will roll out to other brands soon and is currently exclusive to Amazon US.

Update 5: Expanding Video Ad Options

Amazon is expanding its video ad options with new formats and placements, boosting video content visibility.

Update 6: Enhanced Shopping Comparison

Amazon enhances shopping with a new comparison table in Premium A+ Content. This feature displays prices, reviews, and includes an "Add to Cart" button, streamlining the product comparison and purchase process. Automatic updates will roll out soon.

Update 7: Streamline Amazon PPC

Streamline Amazon PPC with Bulk Operations. Quickly manage campaigns, adjust bids, and optimize strategies with a single upload, saving time and enhancing ad performance.

Update 8: AI "Project PI" for Product Quality

Amazon launches AI "Project PI" to ensure product quality. The program scans and isolates defective items, reducing returns, waste, and emissions.

Update 9: Switching to Amazon Direct Trading

Switching to Amazon direct trading isn't simple. Most small and medium businesses find using a distributor less resource-intensive. Larger companies should transition 20-30% of products gradually to mitigate risks.

Update 10: ACOS and Profitability

ACOS isn't everything in ad campaigns. Scenario 1 spends more but boosts total sales and organic rank, while Scenario 2 saves money but limits growth. Low ACOS doesn't always align with high profitability.

Update 11: SBV TOS Ad Features

SBV TOS ad features four tiles for direct navigation. Click the brand tile to visit the store page or product tiles for product details pages. Ideal for streamlined shopping on Amazon.

Update 12: Agile Budget Allocation

Agility in budget allocation is key. A single product, single ad group structure allows quick budget adjustments based on product performance and market demands.

Update 13: Brand Metrics Track High-Value Customers

Brand Metrics now tracks high-value customers on Amazon. Previously excluded, these customers are included from May 2024, altering data comparison.

Update 14: Supplement Sales Compliance

Save on Amazon supplement sales compliance. Amazon's strict testing for dietary supplements can inflate costs. Avoid misclassification by refining product descriptions and appealing to Amazon's compliance team.

Update 15: Targeting Subscribe & Save Audiences

Amazon sellers can now target Subscribe & Save Lookalike Audiences. This new option could significantly impact sales of products like supplements and skincare. Ensure your product listings are optimized to benefit from this opportunity.

Update 16: Effective Amazon Listings

Create effective Amazon listings. Show ingredients, use CTR-focused wording, and highlight Made in USA labels. Avoid unclear fonts and irrelevant graphics. Use consumer insights to optimize images for clarity.

Update 17: AI Cuts Creative Costs

AI is enabling high-quality outputs for all brands, cutting creative costs. Authentic engagement drives audience growth, matching paid campaign results. A raw video test underscores this efficiency.

Update 18: Strategic PPC Overhaul Success

From loss to 196 thousand dollars win in four months. Started in September 2023, a strategic PPC overhaul led to significant sales increases, with Year-On-Year growth ranging from 28.30% to 132%. Key tactics included targeted campaigns, new product launches, and continuous optimization.

Update 19: Mobile Premium A+ Examples

A request for mobile Premium A+ examples was fulfilled. Over 60% of online shopping is mobile, prompting separate mobile-optimized designs for enhanced usability and aesthetics.

Update 20: Costly Lesson on Amazon Placements

A costly lesson of $35k spent on Amazon baby registry ads resulted in only seven orders. Despite high expectations, the placements failed to drive significant sales.

That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.