It's Always Day One
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
Episodes
353 episodes
Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)
In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in op...
•
15:32
Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)
In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance...
•
16:09
Amazon Week 41 - 2024
In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing ...
•
5:22
Mastering Budget Optimization in PPC (26 Sep, 2024)
In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.<...
•
15:14
Amazon Week 39 - 2024
In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Ana...
•
4:55
Amazon Advertising Strategies: Campaign Structures
In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregatin...
•
6:33
Amazon Week 38 - 2024
In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We...
•
5:44
The ideal Campaign Structure for Optimised ROI & Growth (Sep 13, 2024)
In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.
•
23:07
Amazon Advertising Strategies: Product Targeting Campaigns
Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.In this episode, we’re tackling P...
•
5:03
Amazon Week 36 - 2024
In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatb...
•
6:10
Amazon Community Updates (August 31, 2024)
In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerc...
•
5:21
Amazon Community Updates (August 29, 2024)
In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the i...
•
5:33
Amazon Week 35 - 2024
In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a
•
5:42
Marketplace Product Guidance now provides additional data and insights for Global expansion (Aug 26, 2024)
Discover the latest enhancements to the Marketplace Product Guidance dashboard, now loaded with more data and deeper insights to help you successfully expand your offerings globally.
•
6:34
Amazon Week 34 - 2024
In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon’s revamped product bullet point rules to a
•
5:21
Amazon Community Updates (August 21, 2024)
In this episode of the Amazon Insights Podcast, recorded on August 21, 2024, we deliver the latest updates and strategies essential for success on Amazon. Tune in as we cover Amazon’s new international returns policy, tips fo...
•
4:40
Amazon Community Updates (August 17, 2024)
In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024. From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring ...
•
8:10
Amazon Community Updates (August 13, 2024)
In this episode of Amazon Community Updates, we cover key developments as of August 13, 2024. Including effective ROAS strategies, new inventory evaluation options, and the latest on Amazon’s AI-driven shopping techn...
•
4:11
Important Update on the Bullet Points (Aug 12, 2024
In this episode, we dive deep into the latest updates for bullet points and generative text.
•
7:27
Amazon Community Updates (August 8, 2024)
In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands. Highlights include Amazon's new performance anomaly detection tool, a shift in focus from ranki...
•
5:13
Amazon Week 32 - 2024
Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.Case Study Highlights:Advertising Revenue Boost:...
•
6:22
Maximizing Prime Day Success: Insights & Strategies from Last Year (July 15, 2024)
In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event....
•
18:10
Amazon Community Updates (July 4, 2024)
In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's ge...
•
3:17
VCPM: Understanding the True Cost Behind the Numbers (July 1, 2024)
In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of...
•
11:15
Important Metrics that are Commonly Overlooked (June 24, 2024)
In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enh...
•
10:30