Amazon Week 34 - 2024

In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve.

We cover everything from Amazon’s revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You’ll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.

We also highlight Amazon’s new control over the Buy Box, smarter keyword suggestions, and the critical metrics most sellers overlook in their PPC campaigns. Plus, discover how Amazon Brand Metrics and Amazon Inspire can transform your product discovery and customer engagement strategies.

Whether you’re optimizing your ad spend, improving product listings, or managing returns more effectively, this episode is packed with actionable insights to help you scale your business on Amazon. Tune in and stay ahead!

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Transcript

Welcome to this week’s rundown of Amazon updates. Let’s jump right into what we’ve learned for Amazon Week 34.

Our Updates

First up, I’ve pulled together every valuable Amazon design post and strategy from the last two weeks. Honestly, this might be my best LinkedIn newsletter yet when it comes to design insights. Make sure you give it a read.

Amazon is revamping product bullet point rules for better clarity. New guidelines are tightening up restrictions on special characters and certain phrases. The good news? AI is stepping in to help optimize your listings, making sure your bullet points are not only compliant but also effective.

We’ve seen a $33k boost in ad revenue in just two weeks—while also cutting ACOS by 2%. It’s not magic, it’s strategy. If you’re curious about how we did it, check out the case study on our LinkedIn page.

With the 2024 holiday season around the corner, Amazon is introducing peak fulfillment fees for FBA. These will kick in from October 15th to January 14th. Most rates are sticking to last year’s levels, but there’s a new fee for US FBA items under $10. Now’s the time to review your shipping plans.

A lot of sellers overlook key PPC metrics, focusing only on PPC sales and ACOS. But these metrics offer a deeper insight into ad performance. Including them in your reports can help you make smarter advertising decisions.

If you’re not using Sponsored Brand Video ads, you’re missing out. These ads are outperforming Sponsored Product ads in click-through rates, boosting visibility, and tracking new customers. They’re essential for any serious marketing strategy.

Over in Poland, Amazon has slashed FBA fees by 50%, effective August 12th. This applies to both domestic and international orders on Amazon.pl. It’s a great opportunity to expand your operations in that market.

Amazon’s FBA Grade and Resell service is a game changer for managing returns. This fee-based program grades and relists returned products, helping you recover value and keep your inventory moving.

Finally, I managed to build an A+ Premium page in under 3 minutes—on both desktop and mobile—and I’m not even a designer. Want to see how I did it? Head over to our LinkedIn page and check out the video.

Community Updates

Here’s a crucial insight: Amazon controls the Buy Box, not you. Losing it usually comes down to two factors—violating competitive pricing thresholds or exceeding Amazon’s price ceiling. Understanding these can help you strike the right balance between profit and maintaining your Best Seller Rank.

Amazon’s ad console is getting smarter with keyword suggestions. These new recommendations are similar to discovery campaigns and offer relevant, non-duplicate keyword options. Regularly reviewing and selectively adopting these can really fine-tune your targeting strategy.

Amazon is giving sellers more control over how returned items are evaluated with three new options: default evaluation, selective evaluation for specific ASINs, or disabling evaluation entirely.

Amazon Brand Metrics is a tool you need to be using. It compares your brand’s awareness, consideration, and purchase metrics against competitors. This data is gold for making informed strategic decisions.

Amazon Inspire is changing the game for product discovery. Sellers who are Brand Registered and use Amazon Posts can now create content that aligns with modern shopping habits, enhancing customer engagement through personalized feeds.

Amazon’s added new FBA constraints for the holiday season. These new rules require identical content in shipments to avoid fees. It’s time to review your shipping plans and ensure you’re choosing cost-effective methods based on your product types and quantities.

Amazon’s return-less refunds option is a win for 3P sellers. Now you can opt out of the returns process entirely, choosing between return-less, classic, or pick-and-choose options to manage your returns more effectively.

Video ads are giving brands a serious edge on Amazon. Sponsored TV offers interactive ads and valuable insights from AMC’s Path to Purchase report, all at a cost-effective price for reaching thousands of households.

Amazon is tackling review monitoring issues head-on. The company’s implementing automatic safeguards to remove policy-violating reviews, protecting sellers, and maintaining marketplace trustworthiness.

Sponsored Brands are driving traffic and sales to Amazon Stores like never before. Ad Console’s Store Insights show that aggressive expansion and smart budget allocation can lead to increased traffic, new customers, and, ultimately, more sales.

Amazon Design Kit

Just a quick reminder: I’m George Reid, and my passion project is AmzDesignKit. My goal is simple—help brands create top-notch designs faster, cheaper, and at scale.

We’re trusted by big names like Nestle, Colgate, and hundreds more. And the best part? You can access over 30,000 design ideas, 200+ templates, and design courses for just £8.99 a month.

Interested? Start here. And if you’re looking to become an affiliate, the link’s in the description. It’s a deal you won’t want to miss.

Amazon Design System

Want to boost your conversion rate from 1% to 2%? Here’s the playbook:

1. Build a 'Design System.'
2. Use design tokens—make design decisions once.
3. Use templates—design once, apply everywhere.

This approach not only cuts design costs but also speeds up turnaround time and enhances quality. I break it all down in a quick 3-minute video.

That's it for today. Don't forget to subscribe to our email at gbmedia.io