Amazon Week 39 - 2024

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.

We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced advertising strategies, such as the new Rufus AI ad placements, and why audience-driven content is more important than ever.

Whether you’re looking to optimize your campaigns, leverage AI tools, or make the most of upcoming sales events, this episode is packed with actionable insights to keep you ahead of the curve.

Tune in now, and don’t miss out on the strategies that could make a real impact on your Amazon business.

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Transcript

Hey - It's George,

Welcome back to another episode of Amazon Week. Today, we're diving into the latest shifts in the Amazon landscape that you absolutely need to be aware of to stay ahead. Let’s jump right in.

AI Innovations & Tech Partnerships

Amazon is pushing hard into AI integration. They've just unveiled Amelia, an AI assistant tailored for independent sellers. Amelia is set to make business insights and sales data more accessible, with a goal of streamlining your day-to-day operations. And if you’re managing campaigns, Amazon’s new AI-powered image generation feature is making it easier to create high-quality Sponsored Brand campaign images—no need for expensive design resources.

In another major move, Amazon and PayPal have teamed up to revolutionize the online shopping experience. Linked accounts and broader access to Prime benefits are just a few ways this collaboration is making shopping more seamless. Expect this to have a big impact on customer convenience and conversions.

New Tools for Sellers

Multi-channel sellers, take note—Veeqo’s Profit Analyzer is simplifying profit management across platforms. It consolidates all your sales, revenue, fees, COGS, and ad spend into one dashboard, giving you real-time insights that can drive smarter decisions.

For those focused on ad campaigns, Amazon has introduced keyword-level performance estimates based on your bids, as well as weekly bid optimization estimates. This means more data at your fingertips to make precise adjustments, particularly for awareness-driven campaigns.

Key E-Commerce Events & Sales Strategy

The Black Friday Cyber Monday (BFCM) sale is extending to 12 days this year, running from November 21 to December 2. Alongside that, Fall Prime and Halloween sales are on the horizon. The lesson here? Start preparing now. Use insights from past quarters to refine your strategies and make the most of Q4.

And don’t overlook Amazon’s new Brand Tailored Promotions, targeting high-intent customers with specific campaigns. This will be a critical tactic for hitting your Q4 goals.

Advertising Strategy & Targeting

We’re seeing some exciting changes in Amazon’s ad game. Rufus, Amazon’s AI, is expanding ad placements, allowing your sponsored product ads to appear in Rufus-related areas, opening up a new opportunity for product visibility.

It’s also worth mentioning that Amazon Marketing Cloud (AMC) is expanding access to Sponsored Ads advertisers. If you want to get in early, start with the AMC certification course or attend the upcoming webinar.

And a quick tip—while single keyword campaigns work well for high-traffic keywords, they’re not as effective for mid and low-traffic terms. Try grouping them in sets of 5-10 to see better results.

Amazon’s Focus on Audience-Driven Content

Amazon is making a clear shift toward audience-driven content, emphasizing customer intent and AI-powered personalization. That means it’s time to prioritize understanding your audience over traditional keyword strategies. Amazon’s refined audience targeting within Brand Tailored Promotions now categorizes segments into New Customer Acquisition, Retention, Re-engagement, and Cross-sell, making it easier to tailor your marketing goals.

Enhancing the Shopping Experience

Amazon is integrating more tech into their shopping experience, from testing seller feedback ratings directly in search results to expanding Customer Journey Analytics. These tools will enable you to personalize engagement and improve the overall customer journey, reducing acquisition costs and improving conversions.

And if you’re selling in Canada, there’s a new feature for search term highlighting in product titles, particularly in Health and Personal Care. This makes it easier for buyers to identify relevant products, improving their shopping experience.

Amazon Design Kit Updates

Let’s talk about Amazon Design Kit—our latest addition is video components. We’ve curated 10 brilliant video ads on Amazon and turned the best elements into 3-5 second templates. Now, you can stitch these together in seconds and create variations for split-testing. We’ve started with 19 components and will be adding more each month. Plus, don’t miss our upcoming webinar where we’ll teach you how to use them effectively.

GB Media Updates

Lastly, over at GB Media, we’ve just released our deep dive on "9 Steps to Perfect Campaign Structure." This is essential reading if you’re serious about increasing your ad revenue. Every fortnight, we take one Amazon Advertising topic and break it down for you. If you want a personalized audit of your Amazon ads account, you can book one for free—no strings attached.

That’s it for this week. Remember, staying on top of these updates is crucial to staying ahead in the Amazon game. If you’re not already subscribed to our newsletter, make sure you do—it's the easiest way to keep up with everything that’s changing.

Thanks for tuning in.