Milwaukee native Greg Koch has forged a successful career as a guitar player's guitarist. He has been called "fiendishly talented" by author and former editor-in-chief of Guitar Player Magazine Tom Wheeler and "scary good" by guitar phenom Joe Bonamassa. 

After gaining acclaim as a clinician for Fender Guitars, Greg is now renowned for his wildly popular internet videos (which number in the thousands with tens of millions of views) originating from the legendary Colorado guitar shop Wildwood Guitars. Furthermore, Koch is internationally known for his work with Fishman Transducers as a clinician and for his contributions to the development of the highly acclaimed Greg Koch Signature Gristletone Pickups for Telecaster guitar.