A Sherpa's Guide to Innovation
Are you looking to better understand and apply innovation theories, methods, and tools? Do you need to think about your business or industry in a different way? Join the Sherpas as they conduct spirited conversations and tell compelling stories to guide you along your innovation expedition. Get your gear ready! Business Model Innovation, Human-centered Design and Strategic Partnerships @SherpaPod @HealthPodNet Music Credit: Aurus Audio
A Sherpa's Guide to Innovation
E95: David Duncan - A Real-Life Market Detective
Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.
All Things Twitter:
David Duncan
Innosight
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
