Branding Matters
In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters.
Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's #Online18 for 2022 as one of the Most Influential Social Media Voices.
Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
Episodes
125 episodes
Joelly’s Holiday Pick #3 - How to Say Goodbye to Someone Special - Sylvia Goodson
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.In it, I share my very personal eulogy about who Sylvia was;As an artist.
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Episode 107
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17:47
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Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.<...
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Episode 112
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38:39
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Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With Th...
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Episode 108
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49:24
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How Levi's Became a Cultural Icon- Tracey Panek
Today I'm sitting down with Tracey Panek, the historian and archives manager at Levi Strauss & Company. With nearly 175 years of history behind it, Levi's is not just a brand; it's a cultural icon that has successfully connecte...
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Episode 125
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27:15
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How To Create a Brand Identity That Stands Out - G'Day Frank
Today I'm sitting down with Reagan Mackrill, better known as Frank, the creative force behind G'Day Frank, a branding and design studio based in Australia. With almost 42K followers in Insta - Frank is a "micro influencer" who has made waves wi...
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Episode 124
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30:07
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How To Bring Your Brand To Life - Chris Schultz (Voodoo Doughnut)
Today I'm thrilled to welcome Chris Schultz, the dynamic CEO of Voodoo Doughnut. Since joining Voodoo in 2017, Chris has leveraged over 30 years of experience in the restaurant industry to transform this iconic Portland brand into ...
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Episode 123
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29:07
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How To Stay Relevant - Matt Purcell
Today I'm sitting down with Matt Purcell, Australia's foremost expert on personal branding.Matt is on a mission to bridge the gap between thought and action, inspiring doers to think creatively and thinkers to take decisive steps. In th...
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Episode 123
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23:29
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How Virgin America Became The Airline People Love - Alex Hunter
Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-win...
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Episode 122
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32:53
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How to Become a Remarkable Brand with Seth Godin
My guest today is Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, ...
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Episode 89
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39:49
How to Connect with Your Audience With Your Brand Story - Christine Gillies
Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level?Today I’m sitting down with my friend Chris...
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Episode 95
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37:56
How to Curate Your Own Content with Shama Hyder
My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling...
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Episode 72
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32:34
How to Give the Best Prompts for Chat GPT with Nick Bhavsar
What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives?Today, I’m excited to chat with
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Episode 97
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39:19
How I Became a BADASS - hosted by Laurie Moore
Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to tak...
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Episode 120
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41:09
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How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur
In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry w...
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Episode 119
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30:58
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How to Claim Your White Space - Linda Fanaras
Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.In this episode, Linda and I take you on a journey to understand how yo...
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Episode 118
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25:47
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How to Be Less Dull - Adam Morgan
Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger...
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Episode 117
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27:18
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How To Attract Top Talent - Charity Gibson & Johanna Gotlieb
Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.First up, we have Charity Gibson - the energetic and innovative new Chief Marketin...
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Episode 116
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35:25
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How To Keep Your Customers From Leaving - Joey Coleman
Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed ke...
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Episode 115
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35:28
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How Being Vulnerable About Mental Health is Good for Business - John Cameron
In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health.His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and ...
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Episode 114
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24:37
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How To Overcome Failure to Succeed - Luke Lintz
Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to ...
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Episode 111
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29:07
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How to Get Your Message Out to The World Through Major Media - Cheryl Hunter
My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100...
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Episode 110
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35:01
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How to Convert Followers into Customers - Jenn Hermann
My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.With her deep understanding of Instagram, Jenn has become a guiding...
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Episode 109
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44:02
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BEST OF BRANDING MATTERS - How to Create Community - Mark Graham
In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry.&nbs...
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Episode 106
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36:35
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BEST OF BRANDING MATTERS - How to Give a Killer Pitch - Precious L. Williams
In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master.Known for her dynamic and ...
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Episode 105
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46:37
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BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin
In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of ...
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Episode 104
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39:52
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