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B2B Go-To-Market Leaders
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
B2B Go-To-Market Leaders
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing
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Vijay Damojipurapu
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Episode 69
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In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets.
Let’s step into the world of product marketing and discover the keys to thriving in today's competitive landscape.