B2B Go-To-Market Leaders

Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears

June 26, 2024 Vijay Damojipurapu Episode 72
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears
B2B Go-To-Market Leaders
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B2B Go-To-Market Leaders
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears
Jun 26, 2024 Episode 72
Vijay Damojipurapu

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.



Show Notes

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.