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Acupuncture Marketing School
Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture.
Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram @michellegrasek for even more marketing insights and ideas.
Episodes
119 episodes
119 | Stop Getting in Your Own Way: How Self-Trust Can Grow Your Acupuncture Business with Vicky Shilling
Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode...
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40:29
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118 | Financial Wellness & Bookkeeping Strategies for Acupuncturists with Kelly Marshall
Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins...
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42:00
117 | How Acupuncturists Can Use Blog-First Marketing to Attract More Patients Without Burning Out with Jana Osofsky
What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for we...
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46:35
116 | Simple Instagram Wins for Brick‑and‑Mortar Acupuncture Practices with Molly Cahill
If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturi...
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39:06
115 | How Acupuncturists Can Rethink Success with Dr. Michelle Wendling
Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are ...
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45:29
114 | Link Building and SEO Tips for Acupuncturists with Maria-Katerina Yohanneson
Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially f...
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43:40
113 | Building More Trust with Acupuncture Patients with Josh Satterlee
Building a strong patient relationship begins long before they arrive at your acupuncture practice.In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that...
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45:48
112 | Instagram Marketing Tips for Acupuncturists with Molly Cahill
Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chirop...
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34:12
111 | Jane’s AI Scribe for Acupuncturists: Faster, Better Notes with Jenn Collins
What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode.I sit down with my friend Jenn Collins (acupuncturist & founder o...
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Season 5
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Episode 111
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39:00
110 | Mastering Patient Retention for Acupuncturists with Ildi Arlette
A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette. If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice.
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Season 5
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Episode 110
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44:04
109 | Local SEO for Acupuncturists: Get Found Online & Book More Patients with Samantha Mabe
Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behin...
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40:29
108 | Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton
Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainab...
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Season 5
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Episode 108
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37:16
107 | How AI is Changing Search Engine Optimization for Acupuncturists with Darcy Sullivan
AI is changing SEO for local businesses like acupuncture clinics. Are you ready?Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, e...
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Season 5
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Episode 107
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34:46
106 | How to Market a Cosmetic Acupuncture Practice
Today I'm sharing what strategies work well to market my cosmetic acupuncture practice. Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. Over the years,...
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Season 5
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Episode 106
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30:34
105 | Savings, Retirement, and Debt Strategies for Acupuncturists with Robin Valadares
In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.In this co...
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Season 5
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Episode 105
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38:49
104 | Passive Income for Wellness Practitioners with Allie Joy
Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices.&nb...
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Season 5
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Episode 104
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33:22
103 | Maximize Clinic Success: Use What You Already Have with Ildi Arlette
Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”In this conversation, we focus on how to make your clinic more profita...
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Season 5
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Episode 103
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36:16
102 | How to Get Acupuncture Patients from Instagram in 2025 with Molly Cahill
This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, action...
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Season 5
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Episode 102
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43:15
101 | How to Get More Acupuncture Patient Reviews (and What to Do About the Bad Ones) with Ajay Prasad
Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and ...
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Season 5
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Episode 101
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37:53
100 | Acupuncture, Advocacy, and Investing: Redefining Success with Dr. Nell Smircina
🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA...
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Season 5
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Episode 100
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50:53
99 | Nicole Lanni’s Journey: From Coma to Consultant & Acupuncture Marketing with Heart
Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practiti...
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Season 5
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Episode 99
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42:46
98 | Cut the Noise: Smarter Acupuncture Marketing & Flow State Productivity with Screws & Stilettos
Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marke...
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Season 5
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Episode 98
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38:56
97 | Google Ads for Acupuncturists with Brett Chikowski and Conner O'Rourke of Middle Way Marketing
Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, websi...
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Season 5
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Episode 97
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52:35
96 | How to Stand Out Online as an Acupuncturist with Clara Cohen of AcuPro Academy
Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide. With over 10 years ...
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Season 5
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Episode 96
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53:06
95 | The Soul and Science of Money with Shaneh Woods
In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First. Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business ...
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Season 5
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Episode 95
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42:14