62 | The Natural Ups and Downs of Business and Building a Skincare Brand with Acupuncturists Tori Paide and Marla Peoples

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.

They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.

And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.

As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.

We dig in and talk about everything. I think you’ll enjoy this one!

In this episode we talk about:

• How both Tori and Marla left corporate careers to become acupuncturists
• The struggle behind their decision to add skincare services into their acupuncture clinics
• The reason they felt compelled to create their own clean skincare brand
• Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
• What Kenny Rogers has to teach us about entrepreneurship
• Why closing a practice isn't a failure
• And much more

SHOW NOTES:

• Click here to sign up for the following classes and/or create a wholesale account with TOMA:
  • AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)
  • Micro+Needling Live Online Course (3 NCCAOM PDA credits)
  • Increase Your Income: Tools for Growth (1 NCCAM PDA credit)
• TOMA Skin Therapies on Facebook
• TOMA Skin Therapies on Instagram
• Jane App EHR - Use code ACUSCHOOL1MO for one month free of Jane