Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Latest Episodes
Amazon Faked a Bidder for 7 Years — What It Cost You
The FTC says Amazon put a bidder that does not exist into its ad auction — for seven years — so the CPCs you paid on Amazon Ads were never the price the auction produced.Mike Ryan and Chris Scharmüller break down the FTC's case against A...
Everyone Raised Their tROAS 12% — Most of Them Shouldn't Have
Google's August 17 bidding update didn't move CPCs. It moved advertiser behaviour — and most of the market reacted to a change that never touched them.The update removed the conservative buffer that artificially lowered bids on campaigns...
ChatGPT Ads Hit Europe: Why Your First 3 Months Will Disappoint
ChatGPT Ads are live in 31 European markets — but your account can't use tROAS, remarketing, demographics or an API yet. Here's what to actually expect.OpenAI announced on 18 August that ChatGPT Ads are rolling out across Europe, and adv...
We Were Wrong About Google - Here's What We're Correcting
We got Google wrong this year — and episode 50 is where we admit it, correct it, and share the one thing every advertiser should double-check in their own account. Chris and Mike mark 50 episodes with a "summer school" retrospective: the calls ...
1 in 4 of Your Exact-Match Impressions Now Come From AI Max
Google's AI Max is now serving 1 in 4 of your exact-match ad impressions — and it's quietly reshaping Search and Performance Max campaigns. Chris and Mike deliver the AI Max deep-dive they promised last episode, breaking down exactly how that n...
