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Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Increase Your Reach and Profitability with Microsoft Advertising
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Welcome to Episode 7. of Growing Ecommerce.
Today, Mike is joined by Lucas Gordon, a solution specialist in native advertising at Microsoft. With 20 years of experience in digital media and advertising, working with brands like Revlon, Decathlon and many others, he's particularly strong in real-time bidding technology. Lucas walks us through Microsoft's ad tech offering. Why audience matters more than placement? Why he sees Microsoft as a low fraud environment? And we talk about partnerships including Xander Netflix and Open AI, We really enjoy this conversation and we hope you will too.
About Smarter Ecommerce (smec):
Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.
The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/