Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Google Ads and PMax: The Great Brand vs. Non-Brand Debate
Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
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