Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Power of AI in Ecommerce: Bing Search with Fabrice Canel
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With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and indexing at BING and ultimately for the product relevance and customer expectations, we discuss what's changing with the integration of AI chat into Bing search and what's staying the same? We talk about AI hallucinations, AI for e-commerce, and how search marketers should react to technology.
- AI and search - 8:40
- What is next for AI? - 22:40
- AI questions no one wants to answer - 27:40
- AI in ecommerce - 35:30
About Smarter Ecommerce (smec):
Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.
The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
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Newsletter: https://smarter-ecommerce.com/en/newsletter/
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