Google Marketing Live: Exploring the Impact on Ecommerce Artwork

Growing Ecommerce – The Retail Growth Podcast

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

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Growing Ecommerce – The Retail Growth Podcast

Google Marketing Live: Exploring the Impact on Ecommerce

June 06, 2023 • Smarter Ecommerce • Season 2 • Episode 10

0:00 | 40:27

Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn about the features coming to Google search and Google ads and what they mean for you. We'll cover conversational campaign creation, product, studio, Merchant Center next and more.

Overall direction of Google technology - 3:00

Ads are coming to SGE? - 7:20
How can AI in Google environment support advertisers - 13:10
Automatic asset generation -18:55
Product Studio - 23:10
Merchant Center Next - 29:16

About Smarter Ecommerce (smec)

Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight.

As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport.