Wondering what it takes to make it in the health, sports and fitness industry? Anthony Tattum, founder and CEO of behavioural science marketing agency Big Cat and an avid long-term health and fitness enthusiast, talks to founders, creatives and leaders across the sector. Each episode features someone who’s making a difference right now. Discover how founders started their business, the challenges they’ve faced – and the solutions they’ve used to beat those hurdles. Explore what’s inspiring them now, what mantras they use to keep them ahead of the pack, and where they just might be going in the future.