The Brand Workout
Wondering what it takes to make it in the health, sports and fitness industry? Anthony Tattum, founder and CEO of behavioural science marketing agency Big Cat and an avid long-term health and fitness enthusiast, talks to founders, creatives and leaders across the sector. Each episode features someone who’s making a difference right now. Discover how founders started their business, the challenges they’ve faced – and the solutions they’ve used to beat those hurdles. Explore what’s inspiring them now, what mantras they use to keep them ahead of the pack, and where they just might be going in the future.
The Brand Workout
Episode 2- Kirsten Lord, Founder, PhysioMedics
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Anthony Tattum
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Season 1
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Episode 2
Kirsten Lord, the founding wizard behind PhysioWizard (the world’s first clinically-validated digital triage platform), discusses with Anthony her journey developing a pioneering piece of technology from scratch, including, the product journey, the challenges she faced and what the future holds for the brand. Click play and come on in!
https://www.physiowizard.com/