The Brand Workout
Wondering what it takes to make it in the health, sports and fitness industry? Anthony Tattum, founder and CEO of behavioural science marketing agency Big Cat and an avid long-term health and fitness enthusiast, talks to founders, creatives and leaders across the sector. Each episode features someone who’s making a difference right now. Discover how founders started their business, the challenges they’ve faced – and the solutions they’ve used to beat those hurdles. Explore what’s inspiring them now, what mantras they use to keep them ahead of the pack, and where they just might be going in the future.
The Brand Workout
Episode 5- Lex Lambrou, Head of Marketing, Grays of Cambridge (International) Ltd
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Anthony Tattum
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Season 1
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Episode 5
In Episode 5, Anthony Tattum is joined by Lex Lambrou, Head of Marketing and Digital Business for Grays of Cambridge (International) Ltd.; a family-run business at the heart of some of the best-known sports brands around. Learn more about digital transformation, the North Star Metric, plus innovations for 2021 and beyond. Tune in and subscribe below to never miss an episode!