Leading Local Insights
Leading Local Insights
Latest Episodes
From Forecast to Revenue: Turning Market Data into Sales Advantage
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue.In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Sh...
From Inventory to Impact: The Shift to Outcome-Driven Media Sales
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle, Chief Revenue Officer-...
Rethinking Local OOH: Not Just Seen — Acted On
How digital out of home is turning visibility into measurable action and why marketers are paying closer attention.Out of home (OOH) advertising has long been known for visibility. Increasingly, however, it is proving to ...
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Automotive Advertising in 2026: The Evolving Role of Broadcast and CTV
The story everyone repeats about auto advertising is simple: digital won, broadcast lost. In this episode of Leading Local Insights, guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman a...
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The Hiring Reset: Where the Real Media & Ad Tech Jobs Are in 2026
The hiring market in media and advertising isn’t collapsing. It’s resetting.In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: consolidation and headc...
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