Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
CTV Analytics and Insights with Justin Evans, Samsung Ads
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BIA Advisory Services
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Episode 53
CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments.
In this podcast, BIA’s Managing Director, Rick Ducey, speaks with Samsung Ads’ Justin Evans, Global Head of Analytics and Insights help us understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile.
You will also hear Justin’s ideas about TV Everywhere apps and his thoughts on “currency”.