Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Successful Selling in Uncertain Times
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BIA Advisory Services
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Episode 67
As the new year starts, there’s a heightened focus on what it will take to succeed this year, especially with concerns about the economy.
Get actionable insights on how to set yourself up for success during these uncertain times by listening to this podcast with BIA’s Nicole Ovadia, VP Forecasting and Analysis, and C. Lee Smith, CEO of SalesFuel.
Nicole and Lee identify strategies that can be used to improve sales outcomes immediately. They also offer suggestions on how to answer advertisers when they ask questions like: “What’s the best way to advertiser in a recession?” and “Sales are down, so should I cut my ad budget?”