Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
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BIA Advisory Services
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Episode 82
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BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates.
In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.
BIA’s Nicole Ovadia, VP Forecasting & Analysis, is interviewed by BIA’s Director of Data Insights & Client Relations, Mark Dugan.