Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
OTT in the Local Media Ecosystem
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BIA
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Episode 1
In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.