Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Getting the Most Out of Social Media for News Audience Development and Revenue Growth
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BIA Advisory Services
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Episode 10
In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. The problem is most broadcasters have not developed a core set of best practices to get the most out of social channels. Listen now for Wilson's recommendations for broadcast news operations to more fully monetize this premium content.