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Leading Local Insights

Vertical Ad Spend: Digital Event Series Takeaways

July 26, 2021 • BIA Advisory Services • Episode 17

This year, BIA and SalesFuel have partnered to produce a monthly Digital Event Series that track the digital ad spend by important verticals.

In this podcast BIA’s CEO Tom Buono is joined by SalesFuel CEO C. Lee Smith to review key takeaways from the verticals covered in the first half of the year (i.e., Home Services, Restaurants, Tier 3 Auto, Realtors, Hotels and Museums, Lawyers & Accountants and many more.)

As Tom and Lee will discuss, most verticals still have a heavy reliance on traditional media, with spend mostly going to direct mail, TV OTA and Radio OTA. But there are strong shifts to other key media like mobile, over-the-top (OTT), and online all while consumers are looking more to areas like podcasts, digital coupons, online social posts to find out about services and products.