Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Ad Spend Estimates and Trends for the Healthcare Vertical
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BIA Advisory Services
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Episode 19
Healthcare advertising took a nosedive in 2020 due to the constraints across the industry during the pandemic. BIA believes the ad spend in 2021 will definitely be better but still somewhat strained as the pandemic continues to put strains on hospitals, physicians, dentists and more in this vertical.
In this podcast, BIA’s Suzanne Ackley, Senior Research Analyst, examines how ad dollars are spend across the Healthcare vertical and explains the split between traditional and digital media. She also shares 2 key strategies for local media sellers selling into or expanding sales opportunities in this vertical.