Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Five Keys to Success in 2022: Follow the Money
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BIA Advisory Services
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Episode 24
In this podcast, BIA’s CEO and Founder, Tom Buono looks ahead to 2022 to offer five keys to find success. It’s all about following the money, and Tom explains the share of ad wallet across media to identify opportunities.
While covering the local advertising marketplace, Tom specifically drills into local broadcast television to share ad revenue insights from his keynote address at TVB Forward that took place September 30.
Listen now for valuable intelligence about what to expect next year.