Legal Marketing Lounge
As an attorney of 20 years, Annette Choti helps demystify law firm marketing so that you can grow your small law firm, gain more online visibility, and get more clients! Learn about law firm marketing, SEO (search engine optimization), content marketing, social media marketing, branding, advertising, Google algorithms, website design, and more to help you increase the organic traffic for your small or solo law firm. Mixing practical tips with an extra dose of humor will help you learn how to work smarter and not harder on your law firm's digital marketing strategy! All show notes and transcripts can be found at www.LawQuill.com/podcast
Episodes
40 episodes
039 - Alternative Fee Pricing For Law Firms
039 - Alternative Fee Pricing For Law Firms Should you consider moving away from the billable hour? How does alternative fee pricing help your overall branding and digital marketing strategy? Listen in to learn everything you need to kn...
•
27:08
038 - Responding To Online Reviews
038 - Responding To Online Reviews How should you respond to online reviews? Should you even respond? Can you violate attorney-client privilege by responding? Listen in to learn everything you need to know about responding to online rev...
•
30:17
037 - Your Digital Marketing Roadmap
037 - Your Digital Marketing Roadmap This is it. This is the episode that gives you the EXACT recipe with "rubber hits the road" details to help you grow your law firm in a concise and easy-to-understand roadmap. Get a cup of coffe...
•
42:48
036 - The Metaverse And Your Law Firm
036 - The Metaverse And Your Law Firm The metaverse – it sounds like some kind of weird alternate dimension that a superhero fell in, right? However, it does create a different dimension of sorts where an alternative world exists ...
•
29:34
035 - Should Your Law Firm Start A Podcast?
035 - Should Your Law Firm Start A Podcast? There are a lot of very good reasons your law firm should consider starting a podcast - and I go through all of them in this episode! THE SHOW NOTES, TRANSCRIPT, an...
•
32:21
034 - Why You Should Post Content On Other Websites
034 - Why You Should Post Content On Other Websites Why in the WORLD would you ever take the time to create and post content on another website? (Spoiler Alert: Because it can help you grow online and gain more clients!) <...
•
24:20
033 - Why Your Social Media Engagement Is Suffering
033 - Why Your Social Media Engagement Is Suffering Time for some tough love! Here are some practice, rubber-hits-the-road tips for you to get your social media back on track and grow relationships and gain more clients through soc...
•
31:32
.jpg)
032 - Avoid Spending Traps With Legal Marketing Agencies
032 - Avoid Spending Traps With Legal Marketing Agencies Make sure to avoid these spending traps with legal marketing agencies as you grow your law firm online!THE SHOW NOTES, TRANSCRIPT, and more can be foun...
•
42:00
031 - Google My Business Is Now Google Business Profile!
031 - Google My Business Is Now Google Business Profile! Did you know that GBM changed to Google Business Profile! Learn all of the great new features, and some that are going away permanently in today's episode!THE ...
•
22:38
030 - Law Firm Website Design Mistakes
030 - Law Firm Website Design Mistakes If you take the time and effort to make a website, make sure that you avoid these common law firm website design mistakes! Listen in to this week's podcast! THE SHOW NOTES, TRANSC...
•
27:43
029 - Ethics Violations And Law Firm Marketing
029 - Ethics Violations And Law Firm MarketingAt one time, law firms and lawyers were banned from advertising their legal services, but since certain restrictions were lifted, legal marketing is in full swing. Through digital marketing,...
•
27:17
028 - Conduct An SEO Content Audit On Your Law Firm's Website
Your law firm website needs a regular inventory, examination and refresh from time to time, and this procedure is called an SEO content audit for your law firm’s website. Listen in to find out how to make this process easier, and how you can re...
•
32:33
027 - How To Use LinkedIn To Gain More Clients
LinkedIn is the MOST amazing place that law firms and small business owners can gain more clients. Listen while I give you 7 incredible tips (and some secret ninja hacks) to gain a larger network and more clients through LinkedIn!THE...
•
37:30
026 - 22 Marketing Strategies For 2022
It's been a hot minute, but I am back! This episode is all about the hottest and most effective marketing strategies for 2022! THE SHOW NOTES, TRANSCRIPT, and more can be found here:
•
37:23
025 - Law Firm Marketing Strategies To Do Every Day
Law firm marketing is unique, and the common marketing tactics that work for other businesses do not always translate well for law firm marketing. However, there are a variety of marketing activities that are an ideal fit for law firms, dependi...
•
31:35
024 - Your Post-COVID Marketing Plan
We all weathered a heavy storm with the global pandemic in 2020 and 2021. Learn how your law firm can succeed with an optimized Post-COVID Marketing Plan! THE SHOW NOTES, TRANSCRIPT, and more can be found here:
•
35:51
023 - Why You Should Hire A Legal Content Writer
Quality content is like a magnet that draws people to your website and blog. Eventually, you want that content to draw in new business. When you provide meaningful, well-written content, it increases the chance that potential clients will find ...
•
31:44
#022 - Optimize Your Law Firm's LinkedIn Profile
93% of attorneys use the LinkedIn platform. LinkedIn can be a very valuable resource for your law firm’s marketing plan. The key to this success lies in a compelling profile. You must optimize your law firm’s profile on LinkedIn, because it is ...
•
25:43
#021 - Video Marketing For Your Law Firm
Video Marketing is one of the best ways to get your law firm better SEO results! Learn all of your options, including ones where you DONT get in front of a camera on today's episode! Also, Law Quill now provides video for our clients - check it...
•
27:01
#020 - Law Firm Branding
With over 47,000 law firms operating in the United States, the legal industry is a competitive one, and one way to stand out is by creating a recognizable brand for your law firm. These days, branding is a common way for law firms to inform the...
•
26:18
#019 - Live Chat On Your Law Firm's Website
Our fast-paced, instant digital world has morphed most of us into demanding consumers who cannot wait. If a website visitor reaches out and does not get an immediate response from your law firm, you could lose them to a competitor. To pre...
•
23:07
#018 - Hot Legal Marketing Trends
Digital marketing never stops, and if you want your law firm to continue to stay competitive, start looking at these hot digital marketing trends! They can give you the edge your law firm needs!__________________________________________...
•
25:07
#017 - Instagram For Lawyers
Instagram is another potent social media tool that claims over one billion active users. In the past, law firms have overlooked Instagram, but since the number of adult users has increased, more law firms are discovering its advantages. Using I...
•
31:34
#016 - How To Get More 5 Star Reviews For Your Law Firm
A recent study focusing on legal services reported that around 84% would not hire a lawyer who had less than a four-star review average. Gaining future clients and maintaining your law firm’s quality reputation depends on a steady flow of happy...
•
26:26
#015 - Perfect Your Law Firm's About Me Page
Your law firm’s About Me Page is one of the most popular spots on your website, so it is crucial to make it shine. It is the place to boost your brand, engage website visitors and connect them to real people. It is the venue where all of your e...
•
25:59
