The Near Memo
Greg Sterling, Mike Blumenthal & David Mihm
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
How Local SEOs are using Gen AI & ChatGPT: Tips, tactics & strategies w/ Darren Shaw & Joy HawkinsJuly 20, 2024
Seattle surgeon pays $5 mil review fraud fine; Local Search increasingly shows Google GBP resultsJuly 12, 2024
From the vault: What and why of review fraud on Google how to deal with itJuly 04, 2024
New Research: SMB web lead generation failures & how to fixJune 27, 2024
Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen SearchJune 20, 2024
Rand Fishkin Interview #2: Zero Click, Regulating Google & Coping with the New SEO RealityJune 14, 2024
GBP Chat is Dead, Consumers Frustrated with Search too, Local Takeaways from the API LeakJune 08, 2024
Rand Fishkin interview on the importance and learnings from the Google Search LeakMay 31, 2024
New SAB Local Ranking Factor & Interpreting Google AI Tea leaves around SearchMay 24, 2024
ChatGPT 4o Makes an Impression, Chaos that was Google I/O is Google, What Does it All Mean for SEOs?May 16, 2024
Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practicesMay 10, 2024
From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around contentMay 02, 2024
An interview with Dana DiTomaso: To Google GA4 analytics hell & back againApril 26, 2024
Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will FailApril 18, 2024
Standardizing Review Processes to Avoid Fear, Google Cries Wolf Around DMA, The Future of SGEApril 11, 2024
How your agency can increase retention and profitability by offering a fractional CMO as a serviceMarch 29, 2024
Google Goes to Brussels & attempts to defend their DMA complianceMarch 29, 2024
How on page factors & Google updates, Learnings from a G Quality Rater, What is the future of SEO?March 15, 2024
Google’s Core Update & FUD, Brightlocal Consumer Review Survey, Do Searchers Use the Local Finder?March 07, 2024
Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU ChallengeFebruary 29, 2024
Long tail searcher behaviors, Gemini switch appears, Content publishing being upended by searchFebruary 22, 2024
G-SERPs product searches, Google PR around review removals is puffery, Google Maps SGE a hot messFebruary 15, 2024
Will AI Improve SMB Websites? GMaps Getting Gemini, Bright Local Brand Survey TakeawaysFebruary 09, 2024
10 years of SERP changes, Hidden Gems update is impacting Local Search, New EU Local Search ResultsFebruary 02, 2024
Fired Google Raters replaced w/ AI? SEO Tools are just tools, Hidden Gems & decline of Big SocialJanuary 25, 2024