She's Busy AF
She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans. Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.
Episodes
149 episodes
EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, f...
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52:42
EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard
When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses...
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38:01
EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger
Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster ...
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40:03
EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl
Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder o...
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38:47
EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson
We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to disse...
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38:43
EP 135 | How to Market Your Business on a Shoestring Budget
Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this ...
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11:36
EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating cha...
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41:29
EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales
On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and lea...
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17:17
EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothi...
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45:23
EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time
As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception...
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30:57
EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer
In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Me...
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48:14
EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ...
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44:58
EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis
Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove...
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33:25
EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells
In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven pro...
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28:26
Insights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024
Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strate...
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16:05
EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer
If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experi...
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33:48
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to ext...
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11:16
EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali
While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews...
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35:31
EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024
Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their ...
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21:52
EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss...
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39:14
EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]
This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, ...
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24:18
EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit
Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product...
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42:17
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett
In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discuss...
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49:53
EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories
In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are ...
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22:03
EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co ...
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41:38