She's Busy AF
She's Busy AF is a podcast dedicated to pushing growth-stage brands brands forward. Led by Lauren Loreto of Brand Good Time™️, episodes feature guests, relatable stories and strategies you can start implementing now to see big changes in growing your audience of loyal fans. Lauren is on a mission to make business and marketing EASIER and more EFFECTIVE for brands through this podcast - empowering her listeners to build a sustainable brand that stands the test of time. The best part: every episode is 45 mins or less - and binge-able AF. So, now what? Cozy up with your favorite notes app, notebook and a cup of something (alcohol included), and tune in weekly for business and marketing tips and trends.
She's Busy AF
EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.
Find Lara online:
- www.cultivatingmedia.com
- https://www.linkedin.com/in/laramurrant/
- https://www.instagram.com/lara_murrant/
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Timestamps
- The power of streaming TV ad placement (00:01:24)
- Understanding the data and measuring success (00:01:24)
- The shift towards interest-based targeting (00:09:59)
- Brand Awareness and OTT vs CTV (00:11:24)
- Top of Funnel and Tracking Consumer Journey (00:14:20)
- Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53)
- Streaming TV as a leverage for DTC brands (00:23:16)
- Hulu as a platform for smaller brands (00:27:54)
- Different directions for working with brands (00:34:04)