Experientially Speaking
Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Experientially Speaking
The Experiential Marketing Measurement Coalition's Dax Callner & Matt Sincaglia
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RedPeg Marketing
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Season 1
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Episode 16
EMMC Founder and Board President Dax Callner (Strategy Director at Smyle) and Marketing Chair Matt Sincaglia (VP, Strategy & Analytics at RedPeg) join the pod to talk about the Experiential Marketing Measurement Coalition (eventmeasurement.org).
We discuss the group's goals, what's most important in measuring events, moving beyond traditional marketing metrics, and what's coming up in the event marketing space in 2022 and beyond.