Experientially Speaking
Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Episodes
26 episodes
RedPeg Roundtable: Redefining creative processes with clients
As we set out on 2023, we put some of our creative leaders at RedPeg in a chat for an hour with one prompt to think on: how do we best act as true partners to our clients throughout the creative process? John Millward (Chief Innova...
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Season 3
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Episode 1
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28:57
Taking the Pulse: Marketing for Good
In the latest episode of Taking the Pulse, we look back on three articles discussing big brands like Heineken, McDonald's and Booking.com that have been using their marketing dollars to make an impact. Read more in the links below.
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Season 2
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Episode 8
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15:55
Taking the Pulse: Broadway, the NBA, and more dive into Web3
Web3 has dominated the conversation in the marketing world for some time now. In the latest edition of Taking the Pulse, we look into how event-based businesses have invested in the emerging space as well as how Web3 companies are turning to in...
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Season 2
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Episode 7
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23:01
Pokémon GO Fest and AR/VR at live events with Niantic's Lauren Marks-Stevens
Niantic Global Live Events Marketing Manager, Lauren Marks-Stevens, sits down with RedPeg's Trinity Turlington and Tim Yowpa for a chat about live event marketing, Pokémon GO Fest, the future of AR/VR mobile games. Note: Niantic is...
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Season 2
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Episode 6
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48:46
Experientially Speaking with Pride
Chris and Rebeca are joined by RedPeg EQUALLY founder (and digital designer) Colton Wright for a conversation on authentic Pride activations, being our whole selves in the work place, and so much more. This episode was taped in the middle of Ju...
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Season 2
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Episode 5
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19:22
Inside the world of aerial storytelling with Women Who Drone
Women Who Drone is an online media company that inspires, educates, and empowers women to join the UAV industry. They provide online lessons & workshops, resources, news & reviews, career opportunities, and a supportive community of wom...
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Season 2
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Episode 4
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35:28
The purpose and impact of ERGs with VW's Kendra Patterson
Volkswagen's Kendra Patterson joins the podcast along with RedPeg's Anna Sanders and Michael Nelson to discuss the impact of employee resource groups both within the workplace and in the community. We cover how ERGs get started in organizations...
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Season 2
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Episode 3
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53:10
Black storytelling and representation in the arts with Brandall C. Jones
Brandall C. Jones is the Connectivity Director at Kenny Leon's True Colors Theater Company in Atlanta, Georgia. He joined Experientially Speaking to talk about the company's commitment to celebrating Black storytelling, and the importance of ac...
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Season 2
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Episode 2
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26:09
Taking the Pulse: Sustainability, 90's nostalgia, and... bologna masks?
Our RedPeg Pulse Newsletter roundtable discussion is back to talk about some of our favorite trends heading into the rest of 2022. Show Links: -
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Season 2
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Episode 1
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27:48
Holiday Roundtable: The Metaverse, Livestream Shopping, Celebrity Collabs
In the final episode of 2021, the RedPeg squad breaks down articles from the RedPeg pulse newsletter. Featured articles are listed and linked below! METAVERSE
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Season 1
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Episode 17
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31:42
The Experiential Marketing Measurement Coalition's Dax Callner & Matt Sincaglia
EMMC Founder and Board President Dax Callner (Strategy Director at Smyle) and Marketing Chair Matt Sincaglia (VP, Strategy & Analytics at RedPeg) join the pod to talk about the Experiential Marketing Measurement Coalition (eventmeasurement....
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Season 1
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Episode 16
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37:12
Introducing RedPeg's new Sr. Vice President, Allen Brooks
Allen Brooks' career has taken him all over the world. He's helped lead a mix of event marketing, sponsorship and production for multiple Olympic games along with agencies and brands like GoPro. Now, he's the new Sr. Vice President at RedPeg Ma...
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Season 1
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Episode 15
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28:11
The 'Pros' of 'Cons' with ReedPop's Larry Settembrini
Larry Settembrini, Vice President at ReedPop, joins the podcast to talk all things 'Con'. His company produces some of the largest Comic Cons in the world, including New York Comic Con, PAX, and Comic Con Paris. We break down how brands and pro...
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Season 1
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Episode 14
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25:58
Sport, art, and NFTs with round21's Jasmine Maietta
Jasmine Maietta has 10+ years of experience leading brand strategy for Hasbro, Under Armour, and Peloton. For the past year-plus, she's been leading an ambitious project of her own as Founder and CEO of round21. Hear our conversation on marketi...
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Season 1
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Episode 13
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29:50
Taking the Pulse: Nike "Rise"
We’re back with another episode of Taking the Pulse! This time we talk about three articles from our RedPeg Pulse newsletter that cover the "phygital" space. Listen in to learn how technology is impacting the experiential space and shaping mark...
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Season 1
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Episode 12
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24:28
Taking the Pulse: Cuyana's mobile pop-up, KFC's new hotel, and more
In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly.
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Season 1
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Episode 11
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32:53
Esports live events and partnerships with Sig Greenebaum
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique par...
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Season 1
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Episode 10
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36:57
Customizing experiential activations with Nestle USA's Jamey Sunshine
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential ta...
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Season 1
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Episode 9
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29:01
An inside look at the National Landing BID in D.C. with Cassie Hurley
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, w...
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Season 1
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Episode 8
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25:55
Using customer insights to refine brand experiences with Jen Shipe
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketin...
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Season 1
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Episode 7
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35:14
Concerts and festivals are coming back. What does it mean for brands?
RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate a...
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Season 1
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Episode 6
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32:16
The international power of sport with Little League's Liz Brown
Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more.
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Season 1
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Episode 5
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27:51
The Famous Group's Eric Burak on the power of digital-driven experiences
The Famous Group's Executive Producer Eric Burak joins the show for a conversation on why digitally-driven experiences, whether in-person or fully online, are shaping the future of events. Eric breaks down the process behind creating the WWE's ...
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Season 1
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Episode 4
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27:51
The NFL's Jeff Taylor on digital experiences during COVID-19 and beyond
NFL Media account executive (and RedPeg alum!) Jeff Taylor joins the podcast (3:00) to talk about tailoring partners and messaging to the NFL's channels, how marketers and brand platforms alike have had to adjust during COVID-19, and what trend...
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Season 1
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Episode 3
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30:27
What's experiential marketing and why does it work? with Brad Nierenberg
Chris and Kohei introduce the Experientially Speaking podcast in its first full episode before bringing on RedPeg Marketing's Founder and CEO Brad Nierenberg (5:37) to discuss how the agency started, where experiential marketing is now, and whi...
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Season 1
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Episode 2
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35:45