Win Spectrum Podcast
Win Spectrum's mission is to forge the world’s most capable sellers. In this podcast, we take learnings from our training workshops, sales onboarding programs, and salesperson evaluations to help sellers master the most important selling skills to dramatically improve performance. We are dedicated to helping each individual improve abilities, deliver a better customer experience, and win more business. Learn more at https://www.winspectrum.com/
Win Spectrum Podcast
Weaponize Your Content
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Win Spectrum
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Season 1
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Episode 4
Ever wonder what Win Spectrum would do if they only had one hour to change the trajectory of a company's sales? In this episode, Charles and Dan accept that challenge.
They show how a company can "weaponize" their content to make it instantly actionable in the field and discuss why it is so critical to equip sellers with content that is ready for use.
They dive in to 4 specific focus areas that dramatically change the buyer-seller relationship: 1) Questions, 2) Messaging , 3) Insights, and 4) Stories.
When companies deliver excellent content and sellers understand how to put it to use, remarkable things happen for the company, the seller, and the customer.