Pivot Points with Cramer
An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio. Connect with us: www.Cramer.com
Episodes
27 episodes
The Strategy Behind Brand Transformations
On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeti...
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Episode 26
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20:37
The Digital Evolution in Healthcare Marketing
The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the...
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Episode 25
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14:36
Expand Your Online Presence & Content Activation
How can your brand stand out online? What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Pa...
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Episode 24
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19:32
Demystifying Virtual Production Technology
Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Dru...
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Episode 23
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17:58
Trade Shows & Strategic Growth Opportunities
On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the val...
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Episode 22
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19:51
The Future of Video Strategy
On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want kno...
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Episode 21
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21:55
Decentralized Clinical Trials & Sustainability
On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down the benefits of decentralized clinical trials ...
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Episode 20
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21:47
Best of Spring 2022
Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organizat...
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10:57
The Art of Explaining Complicated Science
Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the hea...
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Episode 18
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18:34
Collaboration Across Marketing and Events Teams
Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and e...
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Episode 17
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17:49
Implementing DE&I Efforts into Your Organization and Events
Today on Pivot Points, Elise Orlowski talks with Jacqueline Wilson Cranford, Principal of Cranford Advisory Services and Cramer’s Patrick Martin, Partner, Business Solutions. In this episode, we look at Diversity, Equity, and Inclusion (DE&...
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Episode 16
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18:45
Cheers to 40 Years! | Featuring: Cramer's TJ Martin, CEO, and Rich Sturchio, President
Cramer is celebrating 40 years of business this year after being founded by Thomas “Red” Martin in 1982. On this episode of Pivot Points, Tripp and Elise sat down with TJ Martin, Cramer CEO and Rich Sturchio, Cramer President and Creative Direc...
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Episode 15
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20:31
Protecting your Data in the Digital Age of Events | Featuring: Sean McGuire, Sr. VP of Technology, Cramer
Senior VP of Technology at Cramer, Sean McGuire joins Elise and Tripp on this episode of Pivot Points. As technology keeps growing, security has become more and more important. How do you keep your audience and company's data safe in the virtua...
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Episode 14
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15:25
Insights from CES 2022 | Featuring: Cramer’s Joe Case, Creative Director and James Kotecki, VP, Brand at Infinia ML, and Host of the C Space Studio
Today is a special episode recording out of Las Vegas sharing observations and key takeaways from CES 2022. This year's CES once again returned in person. Cramer's Joe Case and C Space Host, James Kotecki, VP, Brand at Infinia ML, discuss the c...
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Episode 13
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9:47
Technology is Catching Up to Meet Audience Expectations for Events | Featuring: Cramer’s Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer
When you attend a virtual event, what is the production value? What is platform capability? It can be hard to tell. Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer here at Cramer join Pivot Po...
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Episode 12
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16:28
Problem-Solving Through Design | Featuring: Brad Harris, Design Director, Cramer; Kari Ross, Senior Art Director, Cramer
Today on Pivot Points we are joined by two of Cramer's own team members; Design Director Brad Harris and Senior Art Director Kari Ross. Brad and Kari sit down with Elise and Tripp to discuss the difference between art and design and how b...
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Episode 11
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17:55
Successful leadership in the Events Industry | How to Lead your Team through Disruption | Featuring: Martha Bunker, Former Head of Events, Fidelity Investments and Principal, MBConsulting
On this episode of Pivot Points, we are joined by Events maverick Martha Bunker. She sits down with Elise and Tripp to discuss how to be a successful and impactful leader in the events industry. Martha offers her insight into hiring the right p...
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22:04
How Strategy Makes Creativity Effective | Featuring: Angel Micarelli, SVP of Strategy and Content, Cramer
Cramer's own SVP of Strategy and Content, Angel Micarelli joins us on this episode of Pivot Points. Angel has been creating impactful content at Cramer for nearly a decade. Before that, she worked at Seidler Bernstein as a Creative Director and...
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15:28
How Technology is Leading the Way to a More Powerful Events Industry | Featuring: Tony Lorenz, Notified
Global Head of Event Solutions, SVP of Strategy at Notified (formerly Intrado Digital Media), joins us on this episode of Pivot Points. Tony is 30-year business event leader with deep experience across a broad spectrum of the busin...
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Season 1
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Episode 8
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17:31
Best of Summer 2021!
Listen back through Summer 2021 with highlights from our first five guests of Pivot Points! Thank you to Alon Alroy, Bizzabo, Mike Sheehan, formerly with Hill Holliday & The Boston Globe, Kathleen Vadenais, Fidelity, Idalia Rod...
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Season 1
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Episode 7
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14:30
Bonus Episode! | The Insider's Guide to the Hybrid Event experience: A behind-the-scenes look at Agents of Hybrid
Pivot Points Season 1 is not over yet! We are bringing you a bonus episode, featuring our most recent event with our partners at Bizzabo, The Insider's Guide to the Hybrid Event experience. During this event, we discussed all the key t...
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Season 1
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Episode 6
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44:53
Social Media and the Healthcare Community: What you need to know | Featuring Theresa McNeely, Homology Medicine
On this episode of Pivot Points, we are joined by Theresa McNeely, Chief Communications Officer and Patient Advocate at
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Season 1
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Episode 5
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34:21
It's time to level up your Investor Day | Featuring: Idalia Rodriguez, Arbor Advisory Group
On this episode of Pivot Points, we are joined by Idalia Rodriguez, a Partner and Senior Advisor at Arbor Advisory Group. Idalia has decades of experience as a corporate investor and public relations officer and offers strategic counsel to priv...
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Season 1
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Episode 4
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26:57
Finding Success with Trusted Partners | Featuring: Kathleen Vadenais, Fidelity Investments
Kathleen Vadenais, VP of Meetings and Client Events at Fidelity joins us on this episode of Pivot Points. Fidelity Investments and Cramer have been trusted partners for nearly 20 years. Kathleen, Tripp, and Elise discuss the i...
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Season 1
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Episode 3
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31:08
Getting out of your comfort zone and embracing change | Featuring: Former CEO of Hill Holliday and The Boston Globe, Mike Sheehan
Mike Sheehan has made a name for himself as the former CEO of The Boston Globe and advertising powerhouse, Hill Holliday. Mike joins Pivot Points to discuss how refusing to stand still worked to his advantage throughout his career. He also warn...
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Season 1
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Episode 2
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31:04