Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Podcasting since 2019 • 115 episodes
Middle Earth - China’s cultural industry podcast
Latest Episodes
#108 - The Memorablia Economy: Why Some Can’t Stop Dreaming of the 90s
Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit T...
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#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 10 Box-Office
In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently ...
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32:47
#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business...
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59:44
#105 How female-centered content is making a killing
When the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with female stand-up comedians and influencers, ha...
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