Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Middle Earth - China’s cultural industry podcast
#96 How Chinese micro-series are trying to reach international audiences
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we think it is?
Featuring
- Jack Li: Scriptwriter
- Anaïs Clément : Actress and Theatre Maker
- Yang Tingting: TWOC - Journalist
To go further
- Middle Earth episode #59 China micro-series’s boom
- Middle Earth episode #08 How to Make a Movie in 14 Days
- High Stakes in Short Takes: China’s Booming Micro-Drama Business, article by Yang Tingting
- the international micro-series "The Double Life of My Billionaire Husband"
- the chinese micro-series 《我在八零年代当后妈》
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影
With thanks to Sean Calvo for music support.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.
A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
