Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Middle Earth - China’s cultural industry podcast
#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 10 Box-Office
In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones:
- It’s the first non-English film to break into this elite category.
- It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the previous record holder.
Featuring
- Dalton Grant Jr: Mapletoons Animation - Animation Writer & Director
- Lena Li: IP Acquisitions Consultant
- Hayley Zhao: TWOC - Journalist & Editor
To go further
- Middle Earth episode #54 What is the future of China’s animation industry?
- TWOC's article How to Talk About Box Office Performance Like a Pro by Aria Zhang
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!
Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.
