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The FODcast
In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.
Podcasting since 2021 • 85 episodes
The FODcast
Latest Episodes
Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman
“We’re kind of drowning in a sea of sameness.”That’s how Rob Hoekman, Senior Director of Experience Consulting at
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Season 7
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54:45
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Outcomes Over Architecture: Why Simplicity Wins in Commerce with Serge El Hachem
“It’s not the licence cost that kills you; it’s the invisible overhead.”That’s how Serge El Hachem, Director of Solutions Engineering at
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Season 7
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50:18
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Your Cart Is Fine; Your Duties Are Not: Why US Shoppers Panic At Checkout with Jamie Vaughan
Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise.On this ...
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Season 7
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51:54
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